Privacy & Cookie Policy

Fox Privacy Policy 

Effective Date: December 20, 2019 Last Update: March 17, 2025

If you are a California resident, please go to Section 9 for more information about your specific privacy rights.

ACCESSIBILITY - If you are having any trouble accessing this Privacy Policy or the website, please email us at privacy@ridefox.com.

1                     INTRODUCTION

1.1               Fox Factory, Inc., headquartered at 2055 Sugarloaf Circle, Suite 300, Duluth, GA 30097, U.S.A., together with its subsidiaries and affiliates (collectively, “Fox,” “we,” “our” or “us”), collects information from and about you through our websites, through email and communications with you, our mobile applications, and from other sources (collectively, the “Services”).

1.2               This Privacy Policy (the “Policy”) describes how we collect, use, share or otherwise process your Personal Information (defined below), and what your rights are with respect thereto.

1.3               This Policy does not apply to job applicants or Fox employees.

1.4               Fox may update this Policy from time to time. The current Policy will be effective when posted. Please check this Policy periodically for updates. If any of the changes are unacceptable to you, you should cease using the Services. When required, we will notify you of any changes to this Policy by posting the changes on this website. When required under applicable law, we will seek affirmative consent from you before making material changes to how we handle data previously collected from you. If you do not provide such consent, we will continue to use Personal Information in a manner that is consistent with the version of this Policy under which it was collected, or the information will be deleted.

1.5               Whenever you interact with Fox on behalf of another individual or entity, such as by providing or accessing Personal Information about another individual, you represent that your interactions and exchanges comply with applicable data protection laws. You shall have sole responsibility for any violation of privacy laws as a result of a failure to inform the other individual about how their Personal Information will be processed or to obtain any necessary consent from such individual.

2                     SOURCES OF PERSONAL INFORMATION

Personal Information (“Personal Information”) is any information relating to an identified or identifiable natural person or household.

2.1               Information you provide to us directly. We process information we collect from you when you register for an account, communicate with us, purchase, access, or otherwise use our Services, complete a survey, sign up for text messages, participate in a promotion or otherwise interact with us.

2.2               Information we obtain from business affiliates, subsidiaries, partners or other companies. We may receive information about you from third parties such as if you link your social media account with our Services we may receive information about you from your social media account, or from organizers of events or trade shows that you attend.  Note that we do not control the privacy practices of such third parties.

2.3               Information collected automatically or inferred with our Services. Through our Services, we may collect technical information about you and your computer or device, such as your IP address and browsing preferences.

We may combine information that we receive from the various sources described in this Policy, including third party sources and public sources, and use or disclose it for the purposes identified below.

2.4               From the vehicle.  Telematics refers to the use of wireless devices and technologies to transmit data in real time back to an organization.  Certain Fox vehicles and products are equipped with telematics functionality.  Fox may collect certain telematics data regarding the performance, usage, operation, and condition of a customer’s vehicle to improve our vehicles, Services, and products.  The types of data collected will vary among vehicle models, products, as well as the types of Services available or selected by the customer.

2.5               E-Commerce. When you interact with us or purchase a Fox product online (for example, to get a quote or locate a dealer) you will be asked for information needed to complete your request. The information you provide is used, for example, to process your transactions, to create and share reports about these transactions, or to provide related customer service. When you shop online or buy direct from one of our online stores, these purchase transactions may be conducted through Fox vendors and suppliers. Vendors and suppliers engaged by Fox may use your Personal Information as limited by this Policy, contractual restrictions, or applicable law. However, if a particular Service is co-branded or developed by a third party, it is possible that another party’s Policy will govern the treatment of information on that Service. Fox (through its vendors or suppliers) may limit the acceptance of orders to particular jurisdictions and as permitted by applicable law.

2.6               Product Registration and Support. Fox may allow customers to register online. Personal Information provided for such purposes may be used to carry out the request, service, or agreement for which the information is submitted. With your consent, we may also use the information you provide in online registration forms to notify you periodically about important things like an update to the Services, a change to our Policy or notice of a security breach, new Fox products and services, and special offers and promotions that may be of interest to you. Failure to register any Fox product will not diminish the rights you have under the applicable product warranty.

3                     CATEGORIES OF PERSONAL INFORMATION WE COLLECT

The types of information we collect about you include:

3.1               Identifiers, such as your name, alias, postal address, country of residence, unique personal identifier, online identifier, IP address, email address, account number, account name, username and password, account creation date, phone number, social media identifiers (e.g., Twitter handle, Instagram name, etc.), or other similar identifiers.

3.2               Financial information, such as your credit card number, debit card number, credit worthiness, security code, billing address, or any other financial information.

3.3               Protected class and demographic information, such as age and gender.

3.4               Commercial information and preferences, including what product category applies to you, where you ride, how often you ride, shop name, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

3.5               Internet or other electronic network activity information, such as your browsing history, search history, type of web browser, operating system being used, domain name or your Internet service provider, cookie ID, websites you visit before coming to our website, IP geolocation, other websites you visit and the data and duration of your visit, and information regarding your interactions with Fox (including interacting with Fox online and through advertisements).

3.6               Professional or employment information, such as job title, business address, employment history, or other professional information.

3.7               Inferences drawn from any of the information we collect to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

4                     PURPOSES OF PROCESSING YOUR PERSONAL INFORMATION

Fox generally processes your Personal Information for the purposes of providing you with and improving our Services. More specifically, we process your Personal Information to:

4.1               To provide products and Services and maintain your account, including the online store portion of the website. Communicate with you in the context of your use of our Services (so as to obtain additional information where necessary and to provide you with information relating to the Services), and to fulfill your requests or answer your questions, including regarding warranty claims.

4.2               For marketing, such as customizing content you see or offering information on our Services we feel may be of interest to you, including by sending you marketing communications by post, e-mail, online advertising, text message, or similar technology.

4.3               For our own internal business purposes, such as auditing related to current transactions with you, debugging to identify and repair errors that impair the functionality of our systems, to evaluate or audit the usage and performance of our Services and improve the quality of your interactions with Fox, improve and design new Services, operate and maintain our websites, process your responses to surveys or questionnaires, perform internal research, quality assurance, conduct data analysis and testing, provide anonymous reporting, and maintain proper business records and other relevant records.

4.4               For security of Fox, our customers, employees, or others, by detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity

4.5               For legal and compliance purposes, such as compliance training, investigating and responding to claims against Fox, due diligence purposes, tax requirements, and other such purposes.

4.6               In connection with a transaction, such as if we, or some of our assets, are acquired by another entity, including through a sale or in connection with a bankruptcy, we will share your Personal Information with that entity.

5                     DISCLOSURE OF YOUR PERSONAL INFORMATION

We may share your Personal Information with the categories of recipients described below. In some cases, the entities below collect Personal Information directly from you on Fox’s behalf.

5.1               Intra-Group

We share your Personal Information among Fox entities, which includes parents, corporate affiliates, subsidiaries, business units and other companies, some of which share common ownership for the purposes described above.

5.2       Service Providers

We share your Personal Information with third party service providers working on our behalf to provide the products and services you request or support our relationship with you, such as IT providers, accountants, logistics providers, payment processors, analytics companies, and marketing providers.

5.3       For Legal, Security or Safety Purposes

We will also disclose Personal Information when required to do so by law, such as in response to a subpoena, including to law enforcement agencies, tribunals and courts in countries where Fox operates. We may share your Personal Information to enforce or apply our Terms of Use and other agreements; and to protect our rights and the property or safety of Fox, our employees and users, or third parties.

5.4       In Connection with Corporate Transactions

We will disclose Personal Information to buyers, their lawyers or professional advisors, courts, tribunals, opposing or other related parties to the proceedings and their professional advisors, where needed to affect the sale or transfer of business assets, to enforce our rights and to protect our property, assets or safety of others.

5.5       Third Parties

Fox may use or share your Personal Information where it is necessary to complete a transaction or fulfill a request you have made, such as providing a “quote,” helping you “find a dealer,” or sending you products or vehicle information. We may also use this information for our internal research purposes as we develop our products and services. Additionally, we may use Personal Information and data collected for advertising or marketing purposes, including on other websites or media, and may communicate with you to provide information we believe may be of interest to you.

For example, if you make a request for information, we might need to provide your name, address, or email to one of our dealers or a service provider with whom we have a relationship to help us respond to you. Fox’s vendors and suppliers may process your personal data under Fox’s direction and in accordance with our policies.

We may share your Personal Information with third parties to complete a transaction or for the third party’s own purposes, which may include their own direct marketing. To opt out of sharing with third parties for their direct marketing purposes, contact us at privacy@ridefox.com. Please note, we will not disclose text messaging opt–in data and consent with any third parties for their marketing purposes.

We may also de-identify, anonymize, or aggregate Personal Information to share with third parties for any purpose. We do not sell your Personal Information.

(a)                Fox Affiliates, Vendors and Suppliers. “Affiliates” include Fox dealers, companies that are part of the Fox Factory, Inc. family of companies, Fox partners, or their respective subsidiaries, employees, and contract workers. Vendors and suppliers are companies who perform services for Fox Factory, Inc., or its dealers. To the extent it is necessary for these groups to provide their products and services to us and provide products and services you have requested, these third parties may have access to or process your Personal Information. Fox may sometimes permit our authorized service providers to have access to aggregate statistics about our customers, sales, traffic patterns, and related Service information. These transfers of aggregate statistics do not involve Personal Information. Fox will always limit the data shared when possible.

6                     SECURITY AND RETENTION

We retain Personal Information only for as long as necessary to fulfill the stated purpose for which the Personal Information was collected or otherwise processed and thereafter only for legitimate legal or business purposes. Once no longer required, Personal Information will be securely destroyed or anonymized (so the information no longer identifies an individual either directly or indirectly).

We maintain reasonable security procedures and technical and organizational measures to protect your Personal Information against accidental or unlawful destruction, loss, disclosure, alteration, or use.

7                     COOKIES AND OTHER TRACKING TOOLS

Fox may set and access cookies and other tracking technologies on your computer. For more information, please click here to see our Cookie Policy below.

8                     CONTACT DETAILS

Fox Factory, Inc.
2055 Sugarloaf Circle, Suite 300
Duluth, GA 30097

You may direct questions about our processing of your Personal Information or exercise your rights in relation to your Personal Information by sending an e-mail to privacy@ridefox.com.

9                     CALIFORNIA PRIVACY NOTICE

We provide services and products primarily to business customers and generally only collect Personal Information of the employees of those business customers. In limited circumstances, when an individual consumer who is a California resident interacts with us directly, such as through our Services, this section applies. Pursuant to the California Consumer Privacy Act of 2018, below is a summary of the Personal Information we collected from such California residents, the sources from which we collected the Personal Information, the business or commercial purpose for which the Personal Information was collected and the categories of third parties with whom we share consumer Personal Information. The section references in the chart below relate to the sections in this Policy.

We disclosed all of the categories of Personal Information listed above for a business purpose in the past 12 months.

9.1               Your Rights

Subject to certain legal limitations, regarding the collection, use, and sharing of Personal Information, you may exercise the following rights via our webform at www.ridefox.com/ccpa or by calling 1-800-369-7469, extension 5516.

Right to Know. You have the right to request information about the categories of Personal Information we have collected about you, the categories of sources from which we collected the Personal Information, the purposes for collecting the Personal Information, the categories of third parties with whom we have shared your Personal Information, and the purpose for which we shared your Personal Information (“Categories Report”). You may also request information about the specific pieces of Personal Information we have collected about you (“Specific Pieces Report”). 

Right to Delete. You have the right to request that we delete Personal Information that we have collected from you.

In accordance with applicable law, we will not discriminate against you for exercising these rights.

9.2               Verification

In order to exercise your rights, we will need to obtain information from you to locate you in our records or verify your identity depending on the nature of the request. If you are submitting a request on behalf of a household, we will need to verify each member of the household in the manner set forth in this section. For a Specific Pieces Report, we will request your name, email address, and phone number or postal address to verify your identity and seek a signed declaration, under penalty of perjury, that you are who you say you are. For a Categories Report, we will request your name, email address, and phone number or postal address to verify your identity. For a Right to Delete request, we will request your name, email address, and phone number or postal address to verify your identity.

9.3               Authorized Agents

You may use an authorized agent to exercise your rights on your behalf. If you are making any of the requests above through an authorized agent, we will request written authorization from you and will seek to verify you as described above or we will accept a legal Power of Attorney under the California Probate Code to the authorized agent. Authorized agents may use the webform at www.ridefox.com/pages/california-consumer-privacy-act-requests-webform  and upload documentation demonstrating the agent has authority to exercise rights on the requesting consumer’s behalf.

9.4               Timing

We will respond to Requests to Delete and Requests to Know within 45 days, unless we need more time in which case we will notify you and may take up to 90 days total to respond to your request.

10                 SPECIAL NOTICE TO INTERNATIONAL VISITORS AND CUSTOMERS

Because Fox Factory, Inc., operates globally, we may transfer your Personal Information within our global operations to fulfill our obligations to you, but always subject to the limitations of applicable data protection law and this Privacy Policy. Privacy laws differ across the globe. To help visitors whose native language may not be English understand our privacy practices, we may provide special information that may be applicable to these visitors in different languages. Fox Factory, Inc., entities outside the United States may have supplemental privacy policies that apply in those countries.

If you are visiting from Canada, the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that by providing your personal data, you are agreeing to transfer it to Fox Factory, Inc. in the United States.

11                 Cookie Policy

This Cookie Policy describes how Fox Factory, Inc., headquartered at 2055 Sugarloaf Circle, Suite 300, Duluth, GA 30097, U.S.A., together with its subsidiaries and affiliates (collectively, “Fox,” “we,” “our” or “us”), uses cookies (“cookies”) and other tracking technologies on this website (the “Website”), on which a direct hyperlink to this Cookie Policy is posted. This Cookie Policy explains what cookies are, how we use cookies and other tracking technologies, how third parties we may partner with may use cookies and other tracking technologies on the Website, your choices, and other information.

11.1           What are Cookies?

Cookies are small files that the Website saves on your computer or mobile device (such as your mobile phone, laptop or tablet) when you visit the Website. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the Website.

These are the different types of cookies we may use on our Website:

(a)                Essential cookies are required for the operation of our Website (for example, to remember what policies you accepted, to display appropriate banners, and to facilitate login). These cookies enable you to move around the Website and use its features. Disabling these cookies would impede the Website’s performance and we would not be able to provide you with the features and services offered through the Website.

(b)                Analytics cookies (including advertising cookies) allow us to analyze your activities on our Website in order to improve and adapt the way our Website works. For example, we may count visits by traffic source, or analyze the paths used to specific content, provide suggested products and provide targeted advertisements relevant to your visit to our Website. Some cookies record your online activities, including your last visit to our Website. This information allows us to make our Website more relevant to you by displaying appropriate content and delivering communications that are tailored to you.

11.2           Types of Data Held

The types of data Fox collects using cookies and other technologies include:

·         Cookie Policy acceptance

·         PHP session ID which consists of a randomly generated sequence of letters and numbers

·         First name, last name (if typed in by user)

·         Shipping & billing addresses (if typed in by user)

·         IP address

·         Pages visited

·         Product pages visited

·         Duration onsite

·         Referring website

·         Location

·         Items placed in cart

·         Log In/Log Out Status (if typed in by user)

11.3           How Do We Use Cookies?

Our Website uses cookies to ensure that we give you the best possible experience by providing you personalized information, understanding how you use our Website and helping you obtain the right information.

We use cookies for the below purposes:

(a)                Essential Cookies:

·         Identify the PHP Session used to store login data

·         Remember whether you accepted cookies

·         Remember whether you accepted the Privacy Policy

·         In connection with access to admin

·         In connection with shopping cart

·         In connection with checkout

(b)                Analytics Cookies:

·         Track visits on the Website for analytics

·         Distinguish users and sessions

·         Determine new sessions/visits

·         Store the traffic source or campaign that explains how you reached the Website

(c)                 Advertising Cookies:

·         Bing Ads: We use Bing Ads to deliver targeted advertisements to individuals who visit our Website     

·         Facebook Custom Audiences: We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our Website

·         Google Ads: We use Google Ads to deliver targeted advertisements to individuals who visit our Website

Through cookies and other tracking technologies, aggregate and other information such as the pages visited on the Website and unique URLs visited within our Website may be obtained and used to enhance your experience and understand traffic patterns. We count the number of users who visit a particular section of the Website or who clicks on links or graphics included in e-mail newsletters received from Fox. We also compile aggregated statistics about how our Website is appreciated by its visitors to optimize and tailor it to your needs.

11.4           Who Sets the Cookies?

Cookies may be placed on your device by us, as the Website operator. These cookies are called “First Party Cookies.” Certain cookies may be placed on your device by a third party other than Fox, such as providers of marketing services and providers of cookies and other tracking technologies related services (e.g., publishers, data management platforms, and demand side platforms). These cookies are called “Third Party Cookies.” For example, a third party such as Instagram or Twitter may place a cookie to integrate the social media platform and be able to share its capabilities with you.

11.5           How Can You Block, Delete or Otherwise Manage Cookies?

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our Website.

Please note that your Internet browser allows you to change your cookie settings, including deleting and blocking them. These settings are usually found in the “Options” or “Preferences” sections of the “Settings” menu of your Internet browser. You can use the “Help” option in your Internet browser for more details.

To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

You can easily accept or reject the Analytics cookies on this Website by selecting “Preferences” in the cookie consent pop-up banner when you enter this Website.

Fox does not respond to Do Not Track (“DNT”) preferences. However, some third party sites do keep track of your browsing activities when they serve your content, which enables them to tailor what they present to you. If you are visiting such sites, your browser allows you to set the DNT signal on your browser so that third parties know you do not want to be tracked.

12                 Links to Third Party Websites and Co-Branded Websites

Our Services may contain links to third party websites or may be co-branded. Please be aware that Fox is not responsible for and cannot control the privacy practices of other websites or third parties. We encourage you to read the privacy policies for these other websites, as they may differ from ours. Our Services may also be created and maintained by service providers or may contains links to co-branded websites that may display Fox’s logo and trademarks but which are maintained by third parties. Such websites may be identified by the fact that they do not display a Fox (or Fox brand) URL or they may have information identifying a third party as the host of the particular Services. Please read the privacy policy on the co-branded website for the applicable privacy practices relating to personal information collected via that website, as it may differ from this Policy. This Policy applies solely to Personal Information collected by Fox on its Services where this Policy is posted.

13                 ACCESSING AND CORRECTING YOUR PERSONAL INFORMATION

You may request access to, correction of, or deletion of your personal information. Your request is subject to Fox’s compliance with applicable laws, for example, in some cases we may be under a legal obligation to retain certain information. For instructions on changing any of your privacy preferences, accessing your information, updating your information or for any privacy or data-protection-related question please send an email to privacy@ridefox.com. We may be required to verify your identity before we allow you access to your Personal Information.

We will use reasonable efforts to comply with your request; however, in some cases we may not be able to allow you to access certain Personal Information in certain circumstances, for example if it contains Personal Information of other persons, or for legal reasons. In such cases, we will provide you with an explanation of why it is not possible to grant access to your Personal Information.

14                 How to Contact Us

If you have any questions, comments, or requests regarding our use of cookies, please direct your request to:

Fox Factory, Inc.

2055 Sugarloaf Circle, Suite 300

Duluth, GA 30097

privacy@ridefox.com

14.1           Amendments

Fox will amend this Privacy Policy from time to time and inform you, as required by applicable law, but we will not reduce your rights.